Our clients, who already trusted us with their financial and insurance planning, repeatedly told us they felt overwhelmed and intimidated by the estate planning process. Many had tried solutions like LegalZoom, Trust & Wills, Nolo, and Quicken—but found them either too limited or too confusing. They didn’t want complexity. They wanted clarity, affordability, and real guidance.
So we built a better way.
That’s why EZ Living Trust exists—to remove the fear, the high cost, and the confusion.

Before the pandemic, our President, Alvin Parra, became licensed and trained to use the same professional estate-planning software relied on by many attorneys. Through his financial services firm, Strategic Choices Financial, Alvin began personally helping families create their Living Trusts and estate plans.
As more clients experienced the quality, simplicity, and affordability of his approach, word spread quickly. Demand continued to grow, and what started as a service offering soon became a dedicated company—EZ Living Trust—created to serve families across California with affordable, complete, and reliable estate planning solutions.
As an inventor and creative problem-solver, Alvin carefully studied the online estate-planning market and discovered a frustrating pattern:
Many low-cost platforms advertised affordable Living Trusts, but upsold essential documents later—items like Quit Claim deeds that should already be included in a complete estate plan. Other companies relied on overly complex software designed for attorneys, not everyday families. Some systems were so simplified that they left out critical legal protections entirely.
Even worse, confusing legal terminology and poor guidance caused many families to abandon the process altogether—still leaving them unprotected.
Recognizing this gap, Alvin set out to build a better solution from the ground up—one that is simple, complete, transparent, and affordable for working families.
EZ Living Trust is a division of Strategic Choices Financial, Inc. Neither is a law firm and cannot provide legal or tax advice. The information on this site is for informational and educational purposes only.
Strategic Choices Financial, Inc, dba EZ Living Trust is registered as a Legal Document Assistant in Los Angeles County, CA #2024207149, and is licensed and bonded.